62 - Interview with Ghassen Benhadjsalah - Building Startups & Culture in the Age of GenAI

Shownotes

No Risk, No Fun: Ghassan Ben Hajjallah on Startups, GenAI & Radical Resilience Guest: Ghassan Ben Hajjallah, Founder of Inncivio Host: Capricorn Connect Podcast

In this episode: What does it take to build a company in a world where AI is changing everything — fast?

Ghassan Ben Hajjallah is a serial tech entrepreneur, GenAI-native founder, and blockchain enthusiast currently building Inncivio — a next-gen learning and engagement platform for teams. In this conversation, we unpack his founder journey, mindset, and what makes Inncivio more than just a product — it's a movement for meaningful learning.

You’ll hear about:

• Culture as a startup’s backbone — why compromising on hiring can destroy long-term growth
• GenAI as an amplifier — and why deep understanding (not shortcuts) will define winners
• How to make learning actually engaging — not with slides or PDFs, but TikTok-like micro-journeys
• The founder's resilience playbook — staying strong through rejection, risk, and reinvention
• The quote that defines Ghassan’s philosophy:

“Some people bring a solution to every problem; others bring a problem to every solution.”

Big Takeaways: GenAI won’t replace people — it will elevate the ones who understand the fundamentals.

Learning is a product — and like any product, it needs UX, not just content. Culture is your startup’s immune system. Protect it. Founding is a resilience game. Energy wins over ego.

About Ghassan Ben Hajjallah: Ghassan is a multi-time founder driven by curiosity, courage, and an obsession with solving hard problems. With Inncivio, he’s reimagining how teams grow — blending GenAI with real instructional design to create learning tools that stick.